Ocean Journal

As a boy, Jaimen Hudson tried to capture the ocean with a cheap underwater camera. Years later, he turned his eyes to the sky and learnt to pilot a drone. This is the story of how Hudson overcame adversity to become a social media sensation. 

So you think you know TENCEL™ Lyocell? We take a tour of some of this fiber’s least discussed attributes, from breathability to biodegradability.

We explore how TENCEL™ Lyocell could play a vital role in the circular economy. From closed loop production to in-built biodegradability, this fabulous fibre paves the way to a better future. 

We’re celebrating Whale Day! Did you know that whales are crucial to the survival of ocean habitats? They’ll always have a special place in our heart and on our clothing designs.

Corduroy is the undisputed king of comfort. Dive into the wavy world of this beautiful staple in our new fabric focus!